The
XRP
market is set for a pivotal week as several leading asset management firms gear up to introduce spot XRP exchange-traded funds (ETFs), reflecting a surge in institutional trust in the token. Four companies—Franklin Templeton, Bitwise, 21Shares, and CoinShares—are slated to roll out their ETFs between November 18 and 22,
ushering in what experts are calling an "ETF supercycle" for the cryptocurrency
. This wave of institutional engagement is happening even as the broader crypto sector faces a downturn,
with XRP dipping below the $2 mark
as of November 21.
Franklin Templeton, a global asset management giant overseeing $1.5 trillion in assets,
will kick off the launches with its XRP ETF debuting on November 18
. The company's move is viewed as a significant endorsement of XRP's standing in mainstream finance, and early projections indicate that substantial institutional investment may follow. Bitwise, which has previously launched
Bitcoin
and
Ethereum
ETFs, introduced its own XRP ETF on November 20,
initially funding it with 1.11 million XRP valued at $2.27 million
.
The fund saw $22 million in trades
within just a few hours and attracted over $105 million in new investments, despite the prevailing market slump.
21Shares, a major force in the crypto ETF space with $7 billion in assets under management worldwide,
is anticipated to launch its ETF on Cboe BZX
sometime between November 20 and 22. Like its competitors, the company aims to benefit from XRP’s increasing regulatory clarity in the U.S. and its appeal to institutional investors. CoinShares, another prominent player,
is also planning to launch during this period
, with its XRP ETF already receiving DTCC approval and expected to further enhance the asset’s liquidity.
Market reactions, however, have been varied. While the ETF introductions have sparked considerable initial interest,
XRP’s value has dropped to $1.85
amid a wider crypto selloff, with both Bitcoin and Ethereum also suffering steep losses.
Experts point to several reasons for this divergence
, including large holders selling off—reports indicate 200 million XRP were sold within two days of the first ETF launch—and a delay between institutional inflows and price movement. “It may take some time for ETF-driven demand to impact prices,” one analyst observed,
referencing past trends where increased liquidity eventually led to price rebounds
.
Despite recent price swings, the outlook for XRP over the longer term remains cautiously positive.
With a fully diluted valuation of $213 billion
and technical signals—such as XRP’s Net Unrealized Profit and Loss (NUPL) hitting a yearly low—there are signs that a recovery could be on the horizon. Ripple CEO Brad Garlinghouse has expressed support for the ETF momentum,
describing it as a “favorable period” for XRP
. Meanwhile, 21Shares and other companies continue to promote XRP as a regulated investment option, with more ETF launches likely in the near future
based on recent reports
.
