Wallet Targeting Agent for Spindl: Activate High-Value Users With Ease
Who are your most valuable users? How do you identify high-value prospects from other ecosystems? Which wallets should you target for your next growth campaign?
These questions are fundamental to growing any blockchain protocol—but answering them has traditionally required expensive data science resources, weeks of analysis, and deep expertise in cross-chain analytics.
Today, we're launching the Wallet Targeting Agent for Spindl , designed to make wallet segmentation and targeting simple, fast, and accessible to everyone.
How the Wallet Targeting For Spindl Agent Works
The Wallet Targeting Agent streamlines wallet segmentation into a simple three-step workflow:
Step 1: Select Blockchains
Choose the chains where your target audience is active. The Wallet Targeting Agent supports all Spindl-enabled chains including Ethereum, Base, Arbitrum, Optimism, Polygon, Avalanche, BSC, Ink, and Solana.
Whether you're targeting DeFi users on Ethereum, NFT collectors on Base, or cross-chain power users across multiple ecosystems, simply select the blockchains relevant to your campaign.
Step 2: Set Targeting Criteria
This is where the magic happens. Define the characteristics that make your ideal audience unique using six powerful filters:
How much do they hold? Target wallets by balance tiers—from under $25K to over $500K, or set custom ranges to match your campaign strategy.
How often do they transact? Find active users based on transaction frequency—from less than once a week to more than 10x per day.
How much liquidity have they provided? Identify liquidity providers by their LP contribution levels—whether you're looking for small contributors or major liquidity whales.
What's their engagement level? (powered by Flipside Scores) This is the core of precision targeting. Segment wallets by Flipside's proprietary quality scores:
- Onboarding (0-3): New or low-engagement wallets
- Activating (4-7): Quality users showing genuine interest
- Power (8+): Your most valuable segment—high-engagement wallets with proven commitment
When were they last active? Target based on recency—wallets active in the last week, month, or 90 days to ensure you're reaching engaged users.
Who should we filter out? Auto-protect your campaigns by excluding bots and farmers—wallets with patterns suggesting they're not genuine users.
Each filter includes custom options, giving you complete control to build audiences as broad or as specific as your campaign requires.
Step 3: Export Address List
Download your curated address list as a CSV file, ready for immediate import into Spindl. The export includes wallet addresses and key attributes, formatted specifically for Spindl's targeting platform.
From defining your audience to launching your campaign: minutes, not days.
What Makes This Powerful
The Wallet Targeting Agent for Spindl isn't just a filtering tool—it's built on Flipside's proprietary data infrastructure that makes precision targeting possible:
"FlipsideAI cuts my effort to use Spindl's amazing targeting by 90%."
Normalized Cross-Chain Data: Understand wallet behavior consistently across all major ecosystems. Find high-value DeFi users regardless of which chain they primarily use, or identify wallets that exhibit specific patterns across multiple chains.
Flipside Wallet Scores: Our 0-15 scoring system decodes wallet behavior based on cross-chain patterns, engagement history, and predictive signals. These scores are calculated using highly curated, labeled data across 700M+ addresses and 30+ blockchain networks, using the last 90 days customized metrics (including 5 categories - activity, tokens, defi, nft, gov and gaming) updated daily.
Bot & Farmer Detection: Automatically built-in filters detect and exclude bot and farmer wallets. This ensures your campaign funds are spent only on authentic users, maximizing your protocol's potential for real-world value and growth.
Pre-Written Prompts & Workflows: You don't need to be a data scientist to build sophisticated audiences. The agent guides you through proven targeting strategies with intuitive interfaces designed by Flipside's PhD data scientists. It’s fast and complete wallet lists can be generated in just minutes.
Iterative Refinement & Insights: Once the wallet list is generated, keep collaborating with the agent to refine your results, uncover insights and get summaries of key findings. Export your final list as a CSV with a single click.
Real-World Use Cases
Use Case 1: Target Competitors' Power Users
Goal: Find high-value users on Ethereum who actively use competing DEXs but have never tried your protocol.
Spindl Agent Workflow:
- Select: Ethereum
- Set criteria: Power (8+) engagement scores, active in the last month, $500K+ holdings
- Export and upload to Spindl
- Launch targeted ads to wallets most likely to value your protocol
Result: Precision campaigns that reach proven DeFi power users, maximizing conversion rates and minimizing wasted ad spend.
Use Case 2: Reactivate Dormant Quality Users
Goal: Bring back quality users who were active on your chain but haven't transacted recently.
Spindl Agent Workflow:
- Select: Your chain (e.g., Base)
- Set criteria: Activating (4-7) engagement scores, active in the last 180 days, transacted 1x daily, with $25K-$500K liquid holdings
- Export and upload to Spindl
- Launch re-engagement campaign with targeted messaging
Result: Win back valuable users who already know your ecosystem, at a fraction of the cost of acquiring new users.
Use Case 3: Find High-Value Liquidity Providers
Goal: Attract major LPs to your new DeFi protocol.
Spindl Agent Workflow:
- Select: Ethereum + Arbitrum
- Set criteria: Power (8+) engagement scores, provided $10K+ liquidity, active in last week
- Export and upload to Spindl
- Launch campaign highlighting your liquidity incentives
Result: Target wallets that have proven LP behavior and the capital to provide meaningful liquidity to your protocol.
As one Spindl customer put it: "FlipsideAI cuts my effort to use Spindl's amazing targeting by 90%." - Brian, Ink (Kraken)
The Spindl Agent makes precision wallet targeting accessible to every protocol, regardless of data science resources. Whether you're a solo founder running growth campaigns or a full marketing team at a major protocol, you get the same PhD-level data science backing every audience you build.
Getting Started
The Spindl Agent is live now at spindl.flipside.chat.
The future of wallet targeting is here. Start building precision audiences today.
Create Your Target Audience →
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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