USD1 puts users at the center with innovative rewards, reshaping how stablecoins are embraced in the DeFi landscape

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USD1 puts users at the center with innovative rewards, reshaping how stablecoins are embraced in the DeFi landscape

Bitget-RWA2025/10/29 09:52

By:Bitget-RWA

- World Liberty Financial (WLFI) distributed 8.4 million tokens to USD1 stablecoin users via its Points Program, aiming to boost adoption and DeFi utility. - The initiative generated $500M in trading volume across six exchanges, with USD1 now ranking as the sixth-largest stablecoin at $2.98B market cap. - Future plans include Apple Pay-compatible debit cards and real-world asset tokenization, despite regulatory challenges and competition from USDT/USDC.

World Liberty Financial (WLFI) has revealed it will distribute 8.4 million

WLFI

tokens to early supporters of its

USD1

stablecoin, representing the inaugural major reward event of the USD1 Points Program. This campaign, which saw $500 million in trading activity across six leading crypto exchanges within just two months, is designed to encourage ongoing use of USD1 and broaden its role in decentralized finance (DeFi) and practical applications, according to

Blockonomi

The token distribution, which will occur in multiple stages, benefits users who have actively traded USD1 pairs or maintained balances on partner platforms such as KuCoin, Gate.

, MEXC, LBank, HTX, and Flipster. Each exchange has set its own requirements and schedules for eligibility and distribution, highlighting the program’s decentralized approach to rewarding participants, as noted by

Coinpedia

. World Liberty stated that these incentives are part of a larger plan to boost liquidity for USD1 pairs and support the ecosystem’s long-term development.

USD1 puts users at the center with innovative rewards, reshaping how stablecoins are embraced in the DeFi landscape image 0

The USD1 Points Program has already generated substantial momentum for the stablecoin, which now stands as the world’s sixth-largest stablecoin with a market cap of $2.98 billion, according to

The Block

. The program’s achievements highlight the increasing popularity of loyalty schemes based on stablecoins, where users can earn rewards for everyday actions like trading or holding USD1. Zack Witkoff, CEO of World Liberty, emphasized the program’s focus on making USD1 a “user-centric” asset, and mentioned that upcoming phases will introduce new trading pairs, DeFi features, and tokenization of real-world assets, as reported by

Crypto.news

This airdrop also reflects growing institutional interest in USD1. Earlier this year, Abu Dhabi-based MGX investment group used USD1 to complete a $2 billion investment on Binance, a milestone for the stablecoin, according to

Cointelegraph

. Despite recent price swings—WLFI has dropped nearly 70% from its peak—World Liberty is committed to expanding USD1’s applications. Forthcoming initiatives include a debit card that works with Apple Pay and collaborations with

Bitcoin

miners to tokenize assets like commodities and real estate, a topic previously reported by The Block.

Experts see the rewards initiative as a calculated effort to strengthen USD1’s position in the market. The $500 million surge in just two months points to robust user engagement, especially on exchanges like Gate.io and KuCoin, where USD1 trading activity has increased sharply. Nonetheless, the project still faces hurdles, such as regulatory concerns over reserve transparency and rivalry from established stablecoins like

USDT

and

USDC

. The future growth of World Liberty will hinge on how well it delivers on its plans to expand into DeFi and real-world applications.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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