Spotify revealed on Tuesday that it will begin offering its video podcasts on Netflix starting next year. As part of its ongoing efforts to broaden its video offerings and strengthen its advertising business, Spotify has entered into a collaboration with Netflix to feature select video podcasts on the streaming giant’s platform.
When the partnership launches, Netflix will host a handpicked collection of sports, culture, lifestyle, and true crime podcasts produced by Spotify Studios and The Ringer. Spotify noted that, in the future, the agreement will expand to include additional podcasts from a wider range of studios and genres.
This initiative comes after Spotify began prioritizing video podcasts, starting with the introduction of tools that enabled anyone to upload their shows in video format. Over the last year, Spotify has introduced new incentives, such as payments to podcast hosts for successful videos and a Partner Program that allows creators to earn revenue from their video content, positioning itself as a competitor to YouTube.
Recently, Spotify has also launched several social features that help hosts connect with their listeners, including options for polls, Q&As, comments, and more.
Spotify’s move into video streaming follows a significant change in its podcast approach in 2023, which involved workforce reductions, including the departure of chief content and business officer Dawn Ostroff, who previously led its podcast division. During Ostroff’s leadership, Spotify invested billions in the podcast space, acquiring studios such as Parcast, The Ringer, and Gimlet Media, and securing exclusive deals with high-profile hosts like Joe Rogan and Alex Cooper—though those exclusivity agreements have since ended.
Despite these investments, Spotify struggled to generate notable profits, prompting a shift in direction. The company now sees video—especially popular among Gen Z—as a promising avenue for new ad formats and monetization. By the second quarter of 2025, Spotify reported hosting over 430,000 video podcasts, with video viewership increasing 20 times faster than audio-only content since 2024. Additionally, more than 350 million users have watched videos on Spotify, marking a 65% increase from the previous year.
When asked for further details, Spotify declined to disclose specifics about its arrangement with Netflix, including how advertising revenue or monetization will be handled.
Initially, Spotify’s video podcasts will be accessible to U.S. users starting in early 2026, with plans to expand to other countries in the future.
“This collaboration signals a new era for podcasts,” stated Roman Wasenmüller, Spotify’s Vice President and Head of Podcasts. “By joining forces with Netflix, we’re making it easier for people to discover new content, supporting creators in reaching broader audiences, and giving fans worldwide the opportunity to enjoy stories they love and find new favorites. This partnership gives creators more options and opens up an entirely new way to distribute their work,” he continued.
After Spotify’s most recent earnings report in July, its stock price fell as ad-supported revenue declined, even though user and subscriber numbers continued to grow. At that time, the company reassured investors of its confidence in its overall strategy and its plans to revitalize its programmatic advertising business.
The following Spotify podcasts are part of this distribution agreement:
- The Bill Simmons Podcast
- The Zach Lowe Show
- The McShay Show
- Fairway Rollin’
- The Mismatch
- The Ringer F1 Show
- The Ringer Fantasy Football Show
- The Ringer NFL Show
- The Ringer NBA Show
- The Rewatchables
- The Big Picture
- The Dave Chang Show
- The Recipe Club
- Dissect
- Conspiracy Theories
- Serial Killers
