Reddit sunsets Collectible Avatar Creator Program and shifts royalties to artists
Key Takeaways
- Reddit is closing its Collectible Avatar Creator Program and phasing out its in-app Vault.
- Creators will receive all secondary sale fees, and users must export wallets by January 1, 2026.
Share this article
Reddit is sunsetting its Collectible Avatar Creator Program, a platform that lets independent artists design and sell limited-edition avatars based on Reddit’s mascot, Snoo, according to an announcement on r/CollectibleAvatars.
The team has stopped onboarding new creators and plans to close the Avatar Shop on November 11. Remaining creator submissions will be processed until the end of September.
Built on the Polygon blockchain, Reddit’s “digital collectibles” function as NFTs, giving owners proof of ownership, customization options, and resale rights.
Collectible avatars could be used as Reddit profile pictures with a signature blue hex ring, customized with accessories, and traded on marketplaces like OpenSea via Reddit’s Vault wallet.
The social media platform will continue to support the existing Collectible Avatars for user self-expression, but plans to remove the Collection Display on profiles and on-platform NFT transfers.
Reddit is also retiring its in-app Vault feature. Users will have until January 1, 2026, to export their blockchain wallets by copying their 12-word recovery phrase from the Vault settings.
On the revenue model, Reddit will update contracts within three weeks to direct all secondary sale fees to creators, eliminating the platform’s share of royalties. Currently, artists earn 80% of primary sales and 50% of resale royalties, while Reddit has rights to the Snoo template.
“The Creator Program wasn’t just a feature, it was a full-blown movement that rocked Reddit, on the blockchain no less. You all built communities. You created art. Your art became memes,” Reddit stated.
The platform will maintain off-platform transfers and sales through a simplified import process, allowing users to claim avatars on Reddit by using the “visit Reddit to make it your avatar” link on product pages. The r/CollectibleAvatars subreddit will remain accessible as an archive, though Reddit administrators will no longer post new content.
Reddit is one of the biggest mainstream platforms to integrate NFTs in a user-friendly way, onboarding millions of people who have never touched blockchain before.
The closure announcement came after Bianca Wyler, former Head of Reddit Collectible Avatars, resigned from her role earlier this year amid falling sales volumes.
Share this article
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
You may also like
The BMNR Phenomenon: Behavioral Finance and the Psychology of Risk in Speculative Markets
- BMNR's 2,500% stock surge and collapse in 2024 exemplifies behavioral finance principles like the reflection effect and domain-specific risk preferences. - Retail investors exhibited risk-seeking behavior during gains but panic selling during losses, illustrating how psychology overrides fundamentals in speculative markets. - 2024-2025 research shows investors adapt asymmetrically to gains/losses, requiring dynamic risk frameworks with scenario analysis and liquidity buffers. - Lessons include predefined

DYM +46.95% in 24 Hours Amid Volatile Price Trajectory
- DYM surged 46.95% in 24 hours to $0.225 on Aug 31, 2025, but remains down 8382.46% annually. - Traders analyze key support/resistance levels as technical indicators signal potential overbought conditions and near-term correction risks. - Analysts highlight extreme volatility, with short-term rebounds failing to offset steep long-term declines and uncertain market sentiment. - A proposed backtesting strategy examines 5%+ daily surges to evaluate historical reliability of such price spikes as trading signa

BICO +56.02% in 24 Hours Amid Sharp Short-Term Rally
- BICO surged 56.02% in 24 hours to $0.106, with 150.8% weekly and 737.79% monthly gains despite a 6410% annual decline. - The rally was driven by speculative trading and momentum buying, lacking official announcements from BICO's team. - Technical indicators show bullish signals, but analysts caution the surge lacks fundamental justification for long-term sustainability. - Retail investor frenzy contrasts with the token's volatile long-term trajectory, raising questions about market sentiment shifts.

Tether’s Growing Influence in the Crypto Lending Boom: Systemic Risk and Investment Opportunity in Stablecoin-Driven Leverage
- Tether’s USDT dominates 57% of CeFi lending in Q2 2025, with $10.14B in open loans and $127B in U.S. Treasury holdings. - Strategic reallocation to Ethereum/Tron (72% USDT supply) and Bitcoin RGB integration boosts DeFi liquidity and institutional adoption. - Regulatory scrutiny (EU MiCA, U.S. Stablecoin Act) and 3.9% annual run risk highlight systemic vulnerabilities in centralized stablecoin models. - Partnerships with Rumble and competition from yield-bearing stablecoins like Ethena’s USDe signal evol

Trending news
MoreCrypto prices
More








