What exactly is the Ethereum meme that even Tom Lee is paying attention to?

In August 2025, two heavyweight figures from the Ethereum ecosystem were almost simultaneously drawn into a memecoin narrative. On one side was Tom Lee, CEO of BitMine Immersion Technologies, which holds the world's largest Ethereum corporate treasury. On the other was Joseph Lubin, CEO of ConsenSys and Ethereum co-founder, who also serves as Chairman of SharpLink Gaming. The publicly listed companies behind them are the top two institutional holders of Ethereum, with over $10 billion worth of Ethereum.

The statements from these two industry leaders not only demonstrate institutional recognition of Ethereum’s long-term value but also bring renewed attention to related memecoins. On social media, some investors noticed that both Tom Lee and Lubin had recently followed the memecoin project Book of Ethereum (BOOE) on their social accounts.

Driven by market sentiment, BOOE quickly became the center of discussion. This article will discuss the concept, history, and related projects of this established project BOOE, while also delving into the whale fbb4 who is orchestrating the token behind the scenes.

The Concept and History of BOOE: Religious Narrative and Community Economy

BOOE was launched on the Ethereum mainnet on April 24, 2024, with the project team branding it as the “Bible” of the Ethereum ecosystem. The official website uses religious symbolism to construct a virtual universe, listing “Ten Commandments” such as prohibiting the purchase of Bitcoin and forbidding shorting BOOE, emphasizing loyalty and community self-awareness. In addition, the “Divine Economics” section on the website shows that BOOE has a total supply of 100 million tokens, the contract has been audited and control has been permanently renounced, all liquidity is locked for 1337 years, and there are no transaction taxes. This economic model makes it more difficult for holders to exit, reinforcing the symbolism of long-term faith.

Complementing the religious narrative is the construction of community culture. A Medium article written by the BOOE team describes token holders as “believers,” claiming that this Book of Ethereum is a refuge for the deceived, encouraging investors to gather during bear markets and wait for “opportunities” together. Although this article is clearly promotional, it reflects the project’s strategy of using religious language to unite the community and downplay speculative elements.

During its development, the BOOE team launched two additional collaborative tokens, HOPE and PROPHET. According to the HOPE website, the token has a total supply of 1 billion, the contract has been abandoned and audited, and the team members use pseudonyms such as Shiba Prophet, Lord NPC, and Saint Vitalik. The project’s mission is to “bring hope,” encouraging collaboration among different memecoin communities like Pepe and Doge. The other token, PROPHET, also has a supply of 1 billion, with an official promise of permanently locked liquidity and no transaction tax. The BOOE website refers to the three tokens as the “Trinity of Faith,” attempting to expand the community’s boundaries through this trinity structure.

In addition to building a narrative universe, the BOOE community has also made attempts in the NFT field. On OpenSea, there is a collection series called Booelievers, featuring artworks and derivatives related to the BOOE theme. Although the scale of these assets is limited, they provide the project with additional cultural symbols and sources of income.

Overall, BOOE leverages religious narrative and decentralized finance concepts to build a unique community economic model. Amid the overwhelming wave of Solana Memes, the sustainability and diffusion capability of this narrative are key to whether the project can remain vibrant. The key figure behind it is the well-known “diamond hands” fbb4 among Ethereum guards.

The Mastermind Behind BOOE: fbb4

Since the launch of BOOE, the movements of the anonymous whale fbb4 have attracted much attention. As one of the most well-known “trendsetters” in Ethereum memes, his previous successes with Pepecoin and GME have greatly increased his fame.

fbb4’s trading style is very different from the current P juniors. Media personality Brian Fanzo analyzed that the value of fbb4’s wallet is between $28 million and $40 million, with about $9 million in profits recorded in just one month. Overall, fbb4’s trading model is simple and direct: “buy, provide liquidity, hold, and shift the narrative while maintaining the market.” He usually transfers ETH from centralized exchanges or after multiple cross-chain operations, then buys the target token in batches to reduce slippage; next, he provides liquidity to stabilize the price; finally, he rotates investments based on narrative popularity.

Most notably, he almost never sells the tokens he buys. Of course, this does not rule out the possibility that he holds other “small wallets” for selling, but this publicly transparent long-term holding strategy still attracts many retail investors to imitate his behavior. Usually, after his public wallet “fbb4” buys in, a “green candle” surge follows.

Since the launch of BOOE, fbb4 has continued to buy in

This trading style has led people to compare him to Michael Saylor and Roaring Kitty, the leader of the GameStop retail investors’ battle against Wall Street shorts. Community member Roar4Kitty even compared the action timelines of the two, expressing his suspicion that fbb4 might actually be Roaring Kitty.

The major event timelines of fbb4 and Roaring Kitty, source: Roar4Kitty

Of course, this is not without basis. fbb4 does have considerable loyalty to GameStop. According to NewYorkPost, in August this year, to support GameStop culture, he spent $250,000 at an auction to buy a stapler and the GameStop CEO’s underwear. A few days later, he tweeted that he had purchased another $100,000 worth of GameStop and, in the same article, announced a partnership with the charity CMNHospitals, also donating $100,000 to raise funds for 170 children’s hospitals in the US and Canada.

GME “stapler” and CEO underwear purchased by fbb4, source: NewYork Post

Fanzo’s article also recorded fbb4’s layouts in multiple memecoins, including Pepecoin, the Ethereum version of GameStop token $GME, BasedAI, KEK, BOOE, KPOP, and others. The common features of these projects are strong narratives, active communities, and ample liquidity. fbb4 is known as a “narrative curator,” driving narrative popularity by personally writing posts and interacting with the community.

fbb4’s success also has its limitations. His strategy is highly dependent on personal credibility and community sentiment. Once narrative popularity declines or he changes strategy, investors may be left holding the bag. In addition, he plays the role of market driver in multiple projects, which can easily trigger discussions about price manipulation. From a regulatory perspective, if a large holder concentrates buying and selling in an unregulated environment, it may border on market manipulation. For BOOE, the involvement of fbb4 has undoubtedly brought in capital and attention, but whether this can translate into sustained growth remains to be seen.

For investors, understanding fbb4’s strategy and institutional trends is certainly important, but it is even more crucial to discern the real value and risks behind the narratives. As Lubin said, the long-term value of Ethereum should not be underestimated, but the bubble cycles and regulatory risks of memecoins also require vigilance. Between faith and bubbles, rational judgment is the key to cutting through market noise.