Cardone Capital Acquires 1,000 BTC for $100M

Cardone Capital’s Bold Bitcoin Strategy

Cardone Capital, led by CEO Grant Cardone, officially added 1,000 BTC, valued at approximately $100 million, to its treasury in June 2025.

The move marks a significant Bitcoin adoption milestone within the real estate sector, potentially boosting institutional interest and impacting market sentiment.

Cardone Capital, under CEO Grant Cardone, has announced a major purchase of 1,000 BTC, valued at approximately $100–110 million. The acquisition aligns with its strategy to integrate real estate and Bitcoin holdings.

In a bold move, Grant Cardone emphasized that Bitcoin represents strong asymmetric upside. The firm aims to expand its crypto treasury, connecting real estate income with institutional Bitcoin adoption.

The purchase increased Bitcoin’s perceived legitimacy among traditional investors. Large institutional holdings are seen as a positive signal for investor confidence and market sentiment, potentially enhancing short-term value.

This blend of real estate profits and Bitcoin investments marks a financial shift. Cardone Capital’s approach showcases an innovative financial strategy, merging two asset classes for potential growth. “CardoneCapital adds 1,000 BTC to balance sheet becoming first ever real estate/BTC company integrated with full BTC strategy combining the two best in class assets.”

Cardone Capital targets an additional 3,000 BTC by year-end. Its strategy could lead to significant market influence and inspire similar moves by other firms.

Experts note that such adoption signals a potential shift towards broader institutional involvement. Historical precedents, like MicroStrategy, illustrate the potential for increased institutional acceptance of Bitcoin, affecting market dynamics.