July NFT Sales Reach $574 Million, Second Highest in 2025

NFT Sales Surge in July 2025

NFT sales in July 2025 reached $574 million, second only this year due to renewed interest in historical collections and utility-driven NFTs. Ethereum dominated 62% of transactions, with OpenSea reporting 2.4 million active users in Q2.

NFT sales in July 2025 rose to $574 million , notably the year’s second-highest total. Ethereum and OpenSea remained pivotal, underlining their significance in this surge.

The surge in July reflects a maturing NFT market focusing on utility and historical significance, leading to increased institutional interest.

“The return of significant trading volumes demonstrates that NFTs are evolving into a more mature market, focusing on utility beyond mere speculation.” – Devin Finzer, CEO, OpenSea

July’s NFT sales surge highlights a market shift towards utility and historical projects. Ethereum facilitated most transactions, confirming its infrastructure dominance. OpenSea’s role in this growth remains unmatched, with user engagement at historical highs.

Veteran NFT collections like EtherRock have regained interest, reflecting a shift toward projects with utility-based applications. Despite lacking new leader statements, the role of OpenSea’s Devin Finzer and Yuga Labs is pivotal.

The financial impact shows ETH’s dominance with 62% of transactions, reinforcing its market position. Gaming NFTs contributed significantly, while Ethereum’s position consolidated amidst growing utility trends.

Broader market effects entail sustained NFT liquidity and growing utility-focused buying. The average NFT price stabilizing at $940 shows less speculative buying. Institutional influence continues despite SEC and DOJ scrutiny.

Future implications include expanded utility integration within NFTs. Historical trends indicate a mature shift away from speculative cycles. Market participants and developers pivot towards applications with tangible real-world utility.