- SharpLink raised $425M to launch an Ethereum-based treasury strategy with ConsenSys.
- Ethereum will become SharpLink’s primary treasury reserve asset.
- Joseph Lubin joined SharpLink’s board as Chairman to support the ETH strategy.
Big moves don’t always make big headlines. But this one should. SharpLink Gaming has raised $425 million to kickstart a bold Ethereum treasury plan—and it’s not going solo. The deal, led by ConsenSys Software, marks a defining moment in how publicly traded companies view digital capital. With Ethereum as the backbone, SharpLink aims to rewrite the treasury playbook. This isn’t just about crypto. It’s about changing how value flows across public markets.
A New Era of Treasury: Powered by Ethereum
SharpLink closed a $425 million private placement deal using a mix of fiat and ETH. ConsenSys led the round, with support from major crypto VC firms like Pantera Capital, Electric Capital, ParaFi, Galaxy Digital, and others. Joseph Lubin, the mind behind ConsenSys and one of Ethereum’s co-founders, stepped in as SharpLink’s new Chairman. His presence alone signals how serious this move really is. He brings more than vision. He brings Ethereum’s credibility to the table.
With this funding, SharpLink plans to hold ETH as its primary treasury reserve. Not dollars. Not bonds. Ethereum. That’s not just forward-thinking—it’s revolutionary. ETH will serve as more than a financial asset. It will open the door to protocol-level interactions like staking and DeFi strategies. SharpLink will keep pushing growth in affiliate marketing for online casinos and sportsbooks. But ETH will anchor their treasury, bringing exposure to digital capital markets directly to their shareholders.
More Than Money: A Statement of Intent
To manage this digital war chest, SharpLink signed agreements with ParaFi and Galaxy Asset Management. These firms will help oversee Ethereum — ETH , holdings and execute the broader strategy. Together, they aim to build one of the most advanced treasury operations tied to blockchain infrastructure. Rob Phythian, SharpLink’s CEO, called this a “pivotal moment.” That’s no exaggeration.
This decision blends Wall Street with Web3. It fuses institutional discipline with decentralized innovation. He believes combining SharpLink’s market experience with ConsenSys’ technical leadership will unlock massive value. Lubin didn’t hold back either. He called Ethereum a “resilient, programmable trust foundation.” In other words, not just a cryptocurrency—an economic backbone for the future.
He views SharpLink’s decision as proof that capital markets now recognize the power of programmable assets. SharpLink also signed a registration rights agreement with investors. That agreement will allow resale of shares once properly registered with the SEC. The securities offered won’t hit the public market just yet. But they’re coming.
This strategic shift pushes SharpLink into uncharted waters. Most Nasdaq-listed firms play it safe with dollars and debt. SharpLink chose code and community instead. With Ethereum’s infrastructure, the company positions itself as a digital-first leader.
