Bitcoin Price Surpassed $110K on US Memorial Day, Amidst Market Optimism

Key Points

• Michael Saylor revealed that Strategy₿ bought more Bitcoin.
• US President Donald Trump announced a delay in the 50% EU tariffs until July 9.

Today, May 26, Bitcoin’s price climbed back above $110,000 amidst rising optimism in the crypto market. Last week, Strategy₿ bought more Bitcoin, while institutional interest in US BTC ETFs continued.

Also, on May 25, the US President, Donald Trump, announced a delay in the 50% tariffs for the EU.

Bitcoin Surged Above $110,000

On May 26, which is also Memorial Day in the US, Bitcoin’s price surpassed $110,000, following a price drop at $106,000 levels on May 25.

Today, the American people remember and honor those lost in battle fighting for freedom.

At the moment of writing this article, BTC is trading above $109,000, up by over 2% in the past 24 hours.

BTC price in USD today

Bitcoin’s price is pushed upwards by the continued optimism in the crypto market. The global crypto market is up by over 2% in the past 24 hours.

Last week, digital asset inflows reached $3.3 billion, pushing YTD inflows above $10.8 billion and a total AuM to a new ATH above $187,5 billion, according to CoinShares data.

weekly crypto flows – Coinshares

Top Bitcoin Price Catalysts

Institutional interest in BTC continues, and Strategy₿ bought more BTC last week, while Trump made an optimistic announcement.

Strategy₿ Bought More Bitcoin Worth Over $427,1 Million

Today, May 26, Michael Saylor announced via X that Strategy₿ bought 4,020 BTC for approximately $427,1 million at $106,237 per coin.

The company achieved a BTC yield of 16,8% YTD.

As of May 25, the company holds 580,250 BTC acquired for over $40.6 billion at $69,979 per BTC. Strategy₿’s holdings are currently worth over $63,6 billion at current prices.

Strategy has acquired 4,020 BTC for ~$427.1 million at ~$106,237 per bitcoin and has achieved BTC Yield of 16.8% YTD 2025. As of 5/25/2025, we hodl 580,250 $BTC acquired for ~$40.61 billion at ~$69,979 per bitcoin. $MSTR $STRK $STRF https://t.co/eAd03GIKam

— Michael Saylor (@saylor) May 26, 2025

On May 25, Saylor hinted at more BTC purchases of Strategy₿  via an X announcement in which he said that he only buys BTC with money he cannot afford to lose.

I only buy bitcoin with money I can’t afford to lose. pic.twitter.com/h7pnFB8yvU

— Michael Saylor (@saylor) May 25, 2025

Institutional Interest in BTC Continues

It’s also worth noting that the US BTC ETFs continued their inflow streak with May 23 being the 8th consecutive day of inflows above $211 million, according to SoSoValue data.

BlackRock’s BTC ETF, IBIT, recorded over $430 million in inflows, while VanEck’s BTC ETF, HODL, saw over $17.7 million in inflows.

As of May 23, the crypto products had close to $131,4 billion in total net assets, and the cumulative net inflows in BTC ETFs were over $44,5 billion.

Inflows in BTC ETFs – SoSoValue data

Another bullish announcement for Bitcoin and the crypto market was that Trump delayed the EU tariffs.

Trump Delayed the 50% EU Tariffs

On May 25, the US President backed away from his threat to impose 50% tariffs on imports from the EU in June.

He delayed these tariffs until July 9 to allow for talks between Washington and the EU bloc’s 27 countries to arrange a deal.

Trump posted on Truth Social that he received a call from EC’s President, Ursula von der Leyen, requesting an extension deadline on the tariff concerning Trade and the EU, and he agreed to it.

Von der Leyen also wrote that she had a great call with POTUS, highlighting that the EU and the US share the world’s most consequential and close trade relationship and saying that Europe is ready to advance talks swiftly and decisively.

Trump via Truth Social

Last week, on May 23, Trump recommended a 50% tariff on the EU starting June 1, cutting a $250 billion annual trade deficit and stalling negotiations, leading to a decline in BTC’s price following the announcement.

However, BTC debuted the current week with bullish moves, leading to increased optimism in the crypto market.

Optimism Persists in the Crypto Market

The crypto market remains optimistic due to more factors, including the ones mentioned above, and ahead of the Bitcoin Conference in Las Vegas set to begin on May 27 and last until May 29.

The speakers’ lineup will include important names such as the US Vice President JD Vance, Ross Ulbricht, Eric Trump and Donald Trump Jr, Michael Saylor, and Sen. Cynthia Lummis.