Franck Muller Introduces Limited Edition Solana Watch Collection

Swiss watchmaker Franck Muller unveils a Solana watch collection linking luxury to blockchain, priced at around $24,356.

Franck Muller, the Swiss luxury watchmaker, has launched the Solana watch collection priced at approximately $24,356, integrating blockchain technology with high-end horology.

Solana Watch Collection Details

This event marks the intersection of Swiss luxury horology with blockchain technology, reinforcing Solana’s brand presence in the luxury sector.

Franck Muller has officially launched a limited collection of watches named the Solana watch collection . These exclusive watches are priced at 20,000 Swiss Francs, equating to around $24,356. The collection showcases a merger between high-end Swiss watchmaking and blockchain by linking each timepiece to a Solana wallet through a QR code. This approach aims to combine Swiss luxury and Web3 innovation.

“bring together Swiss luxury and Web3 innovation in perfect harmony” – Franck Muller Official Product Listing

The collection features 1,111 uniquely numbered timepieces. It follows Franck Muller’s history of melding luxury goods with cryptocurrency, having previously released Bitcoin-compatible watches. This latest collaboration with Solana has not sparked institutional funding or market liquidity changes, but it strengthens Solana’s symbolic association with high-end consumer goods.

Blockchain Integration in Luxury

The integration of Solana’s technology into this luxury segment highlights its mainstream branding potential. While the watches do not directly hold or transfer SOL, their connection to Solana wallets symbolizes deeper blockchain adoption in the luxury brand. This collaboration does not influence Solana’s on-chain metrics or provoke any regulatory response, although it broadens the narrative of blockchain within the luxury industry.

Historically, similar ventures by Franck Muller have not significantly impacted crypto asset trends or on-chain volumes. The emphasis remains on branding and luxury-crypto visibility rather than driving extensive on-chain activity or market upheaval. The collection’s launch is primarily a branding boost, advancing the dialogue around luxury goods and blockchain in modern commerce.