Behind BUILDon's 40x Surge, Trump and CZ Unveil $2B Coin Pump-and-Dump Scheme

Today, the DeFi project World Liberty Financial, in which the Trump family is involved (referred to as WLFI), officially released a tweet endorsing the BSC-aligned meme coin $B "BUILDon" and purchased around $25,000 worth of $B. As soon as the news broke, the market was in turmoil, with the token's market cap skyrocketing from $40 million to $140 million within 20 minutes, now priced at $180 million.

And this is not only WLFI's first public support for a "MemeCoin," but it also hides a clear logical chain, from WLFI, USD1, Fourmeme, Binance Alpha, to the BNB Chain stablecoin strategy, using memes to "advertise" stablecoins, a narrative that is quickly taking shape.

Buildon, Endorsed by Binance Alpha+WLFI Within a Week

In fact, $B is not a new coin; it was first launched on the BNB Chain in April this year through the Meme Launchpad platform Fourmeme.

Back in early April, Fourmeme's tweet image already hid clues about $B, and the caption of this particular tweet was "Through the Meme Forest, the final clue awaits."

The initial pairing was with BNB, with a market cap fluctuating between $2.5 million and $5 million. Although the market cap was not low, the early lack of significant trading activity did not attract widespread attention.

Buildon reached a turning point in mid-May. On May 15, the BUILDon team officially announced the addition of USD1 as a core trading pair. This was a structural transformation and the first step for $B to be linked to the WLFI ecosystem.

From that moment on, $B's narrative shifted from the BNBCHAIN mascot to being the core token paired with USD1, starting to provide liquidity for USD1 and laying the groundwork for larger "collaborations" in the future.

On May 17, just two days after adding the USD1 pair, BUILDon announced a USD1 trading competition in collaboration with the Fourmeme platform, with a prize pool of up to $200,000, all provided by the BUILDon team.

In the event details, BUILDon stated that the event was aimed to "become the first on-chain project to fully support and integrate the USD1 stablecoin and actively respond to BNB Chain's mission to drive USD1."

And the data confirms this. During the event in the following days, $B accounted for over 50% of the total $USD1 volume on the chain, becoming the de facto USD1 main pool.

Four days later, BUILDon launched on Binance Alpha, alongside $MERL and $TGT. However, when Binance officially tweeted about this, the link below directly led to $B's trading page. The market response was lukewarm, receiving far less attention compared to tokens like MERL, with the price increasing by at most 50%.

This morning, WLFI officially released a statement on social media expressing support for the Meme project $B and completed a token purchase transaction through an on-chain address. Following this announcement, the market price of $B surged rapidly. Its market cap rose from approximately $40 million to around $150 million in a short period of time, with a significant increase in trading volume, making it one of the highly watched Meme projects on the current BNB Chain.

The total circulating supply of the USD1 stablecoin launched by WLFI in partnership with Binance has now exceeded 2.13 billion, with over 90% deployed on the BNB Chain. Among all its non-stablecoin trading pairs, $B's trading volume has consistently held a dominant position, with periods reaching over 90%.

The Controversial USD1, and the $2 Billion "Sunspiracy" Involving Trump and CZ

On May 22, according to crypto journalist Eleanor Terrett's report, the stablecoin "GENIUS Act" passed the debate motion with 69 votes in favor and 31 against, entering the amendment process. This act may become the United States' first federal-level stablecoin regulatory framework and is widely viewed by the industry as potentially reshaping the entire stablecoin market landscape.

However, prior to this, the GENIUS Act faced strong opposition from the Democratic Party in its initial Senate vote.

On May 9, the U.S. Senate rejected the act as Democratic senators collectively blocked the motion to advance it. Democrats demanded clear provisions to prohibit executive officials, including former President Trump and his family members, from holding or trading cryptocurrencies, and to strengthen anti-corruption clauses.

And two days ago, Democratic Senator Elizabeth Warren also stated, "Trump has used his stablecoin to engage in a $2 billion transaction with a suspicious fund in the UAE. The Senate will vote on the GENIUS Act, a crypto bill that will make the president's fraud more accessible. If we don't address this issue, no senator should vote in favor."

The Democratic Party's questioning of Trump's interests first arose from a report in The Wall Street Journal.

On March 13, 2025, The Wall Street Journal revealed that the Trump family was in talks to acquire a significant stake in Binance.US, but this was vehemently denied by CZ. Bloomberg later published an article stating that they were very confident in the credibility of some of the information, citing the statements of four anonymous insiders who were knowledgeable, including the fact that the two parties were collaborating on launching a stablecoin, which is now known as USD1.

Despite strong denials from both sides, the interaction between USD1 and Binance still reflects a close relationship between them.

On May 1, according to CoinDesk, Eric Trump, the son of U.S. President Donald Trump, announced that World Liberty Financial had officially selected the issuance of the U.S. Dollar stablecoin (USD1) to be the official stablecoin for the $2 billion investment MGX made in Binance.

In March of this year, Abu Dhabi-based investment firm MGX announced a $2 billion investment to purchase a stake in Binance. This investment marked MGX's first foray into the cryptocurrency and blockchain space, acquiring a minority stake in Binance. At that time, it was unclear how MGX would be investing in Binance.

By the end of April, WLFI and CZ's official social media accounts posted photos of the three co-founders of WLFI meeting with CZ in Abu Dhabi, discussing expanding global adoption, setting new standards, and taking cryptocurrency to new levels.

Interestingly, on March 21, a month earlier, Trump's "Crypto Tsar" David Sacks also met with MGX Chairman and UAE National Security Advisor Tahnoun bin Zayed Al Nahyan to discuss the transformative impact of AI across various sectors, the expanding role of digital currencies in reshaping the financial system, and the investment opportunities arising from their integration.

Despite no further confirmed news, the frequent interaction between WLFI and Binance has indeed sparked speculation from the crypto community. There have even been some Key Opinion Leaders (KOLs) who recently revealed rumors of Binance launching a "BNB paired with USD1 on WLFI" soon, although this rumor has not been confirmed.

Looking back, the interaction between WLFI, USD1, and Binance was not a sudden development; the Trump family's interest in the crypto space, particularly in Binance-led crypto exchanges, has been longstanding. Upon closer observation, one would notice that a crypto exchange is the only missing piece in the Trump family's crypto empire. Perhaps, $B is just the beginning of this $20 billion "sunshine plot."