Méliuz Stock Rises After Big Bitcoin Move and Strategic Pivot

• Méliuz bought over 274 Bitcoins worth $28 million as part of its new growth direction.
• The company now leads Brazil as the first listed Bitcoin-focused treasury firm.
• Its stock rose more than 147 percent, showing strong faith in this bold market move.

Brazilian fintech firm Méliuz S.A. (B3: CASH3) has made a bold move by acquiring 274.52 BTC for $28.4 million. The company now holds 320.25 BTC, valued at over $33.3 million at current market prices. This follows shareholder approval on May 15, 2025, to amend the firm’s corporate purpose and adopt Bitcoin as a strategic treasury asset.

“Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil,” said Chairman Israel Salmen on X. According to the company’s official release, “The Company has repositioned its purpose to act by maximizing the amount of Bitcoin per share.”

Méliuz completed its latest BTC purchase at an average price of $103,604.07 per Bitcoin. The previous acquisition occurred in March 2025, bringing the average purchase cost to $101,703.80 per BTC.

Corporate Strategy Sparks Stock Surge

As of May 16, 2025, Méliuz stock closed at R$8.35, up 147.04% over the past six months, according to Google Finance. The share price ranged between R$8.10 and R$9.43 during the day, with a market cap reaching R$727.90 million.

Also, the number of shares traded over the period was 4.74 million, pointing to active investors. Méliuz’s decision to become a Bitcoin Treasury Company helped push the stock higher, much to the approval of market watchers and investors.

Moreover, this initiative reflects confidence in cryptocurrency as a long-term reserve strategy. Bitcoin is now being embraced beyond speculation and viewed as a corporate treasury alternative.

Related: Conor McGregor to Meet Bukele Over Ireland’s Bitcoin Reserve

Redefining Treasury in a Digital Economy

According to the press release, “A Bitcoin treasury company’s main mission is to accumulate Bitcoin in an accretive way for shareholders.” This model uses corporate and capital market structures to scale Bitcoin exposure, not just hedge against inflation. This strategic shift is aimed at long-term shareholder value creation and adapting to global financial shifts. 

Additionally, Méliuz’s move is part of a wider trend. On the same day, DDC Enterprise Limited disclosed its plan to accumulate 100 BTC immediately. It also aims to scale its holdings to 500 BTC in six months and 5,000 BTC within 36 months.

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