OpenAI Unveils Revolutionary Shopping Feature for ChatGPT

OpenAI has just deployed significant updates for ChatGPT, integrating enhanced shopping and search features that directly challenge Google’s business model. This strategic evolution comes as the tool crosses the milestone of one billion weekly searches.

ChatGPT establishes itself as an alternative to traditional search engines

OpenAI announced on Monday a major transformation of its chatbot with the introduction of a novel shopping feature. This new capability allows users to find, compare, and purchase products directly from the ChatGPT interface, without any advertising placements.

“The product results are selected independently and are not advertisements“, the company specified on X.

The smart system automatically detects when a query contains purchase intent, such as looking for gifts or affordable electronics.

It then displays lists of products, prices, reviews, and direct links to the respective merchant sites. This approach contrasts sharply with Google Shopping, which mixes organic results with paid placements.

These features are deployed globally for all users, whether they are Premium subscribers, free users, or even unregistered. The full rollout is expected in the coming days, according to the artificial intelligence company.

Significant improvements for search and accessibility

Beyond shopping, OpenAI has considerably enriched ChatGPT’s search experience. Multiple citations for a single answer now make it easier to verify sources.

Specific parts of responses are directly linked to their corresponding citations, enhancing transparency.

Other notable improvements include autocomplete, suggesting popular queries, and trending searches, allowing users to discover the most searched topics.

Accessibility is also enhanced with integration of live responses via WhatsApp at the number 1-800-ChatGPT.

Any website allowing crawl access by OpenAI’s bot can be included in the results. The company specifies that every click coming from ChatGPT will be tagged with a specific marker, ensuring traffic traceability.

In sum, this offensive by OpenAI in the search field directly intensifies competition with Google, in a context of rapid company expansion. Fueled by massive investments, the company is now extending its influence toward social networks and new AI infrastructures.