ZORA Token Launches on Coinbase as Content Coin Trend Gains Momentum

Cryptocurrency exchange Coinbase has listed ZORA, the native token of the Zora platform.

Alongside ZORA, Coinbase included Mantle (MNT) in its listing roadmap. Following the announcements, both tokens saw modest gains.

Coinbase Lists ZORA 

Earlier, in an X (formerly Twitter) post, the exchange announced the addition of ZORA to its listing roadmap. However, a few hours later, Coinbase confirmed that the altcoin was officially listed and available for trading.

“ZORA (ZORA) is now live on Coinbase website and in the Coinbase iOS and Android apps with the Experimental label. Coinbase customers can log in to buy, sell, convert, send, receive or store these assets,” the April 25 announcement read.

The Experimental Label serves as a cautionary indicator for traders. It marks certain assets that exhibit lower trading volume or are new to Coinbase.

Due to their lower market activity, these assets are prone to increased price volatility, liquidity issues, and the potential for order cancellations. This labeling system ensures users are aware of these risks, encouraging a more cautious approach to trading these less-established assets.

Notably, ZORA is just two days old. It was launched via an airdrop on April 23 and listed on Binance Alpha on the same day. Moreover, Bybit, Bitget, KuCoin, Gate, MEXC, and Bitrue have also added support for the token.

The Coinbase listing further solidifies its growing presence in the crypto market. According to BeInCrypto data, the token’s price appreciated by 2.3% after the news. At press time, ZORA was trading at $0.02.

The development comes during heightened interest in the platform. Zora allows users to tokenize their content, a trend widely promoted by Base founder Jesse Pollak. 

In fact, last week, Base turned its X post titled “Base is for everyone” into a content coin. However, the move attracted significant backlash, as the price plummeted 99% just four hours after launch.

Despite this, Pollak has been vocal in his support for content coins, reiterating his stance recently in an exclusive interview with BeInCrypto.

“Most photos posted on social media are just photos, but occasionally something will really take off and become a viral meme. Similarly, with content coins, most of them are just pieces of content that people should post without expectation, but big ones have the potential to turn into memes, and the free market is deciding on the value of each piece of content,” Pollak told BeInCrypto.

MNT Joins Coinbase’s Listing Roadmap 

Meanwhile, Coinbase also added MNT to its listing roadmap on the same day. 

“The launch of trading for these assets is contingent on market-making support, and sufficient technical infrastructure. We will announce the launch of trading separately once these conditions have been met,” Coinbase noted.

Like ZORA, MNT’s price also benefited from the news. Over the past day, the token’s value has increased by 6.5%. At the time of writing, it was trading at $0.74.

While the addition marks a positive development, it remains to be seen whether or when the asset will be listed. For now, Coinbase’s latest moves signal a continued effort to bridge innovative blockchain projects with mainstream investors.