Tether raises Juventus stake to over 10% with $100 million buy

Tether Investments, the investment arm of stablecoin issuer Tether (CRYPTO:USDT), has increased its stake in Juventus Football Club to over 10.12% of issued shares, representing 6.18% of voting rights, according to an April 24 announcement.

This latest purchase follows an initial acquisition of 8.2% of Juventus shares by Tether.

Tether CEO Paolo Ardoino described the move as “a commitment to innovation and long-term collaboration,” emphasising Juventus’s potential to lead in fan engagement, digital experiences, and financial resilience.

Alex Obchakevich, founder of Obchakevich Research, said that Tether’s increased Juventus stake may be aimed at demonstrating to non-crypto investors and regulators that the company is more than a stablecoin issuer.

“It is also a way to improve your image with regulators (especially in the European Union) by demonstrating transparency and stability,” Obchakevich noted.

Tether has faced regulatory challenges in Europe, with Binance recently delisting its USDT stablecoin in the European Economic Area.

Obchakevich suggested that the Juventus investment could be part of Tether’s strategy to re-enter the European market.

Juventus, based in Turin, Italy, is a professional soccer club with a history of national and international titles, competing in Serie A, Italy’s top league.

Tether expressed willingness to participate in future equity injections to support Juventus’s financial stability and avoid dilution of its position.

This investment is part of a broader spending spree by Tether, which recently acquired 8,888 Bitcoin (CRYPTO:BTC) in Q1 2025 and holds approximately 95,721 BTC valued at $8.89 billion.

Tether also invested €10 million ($11.4 million) in Italian media company Be Water and $775 million in Canadian platform Rumble, which recently launched a wallet supporting USDT.

Obchakevich emphasised that Tether’s Juventus deal was planned well before recent market fluctuations, indicating a long-term strategic approach rather than a reaction to short-term economic factors.

At the time of reporting, the Tether (USDT) price was $1.00.