AGENDA 47 PriceA47

As of July 17, 2025, the cryptocurrency market is experiencing significant developments across various sectors, including institutional adoption, regulatory advancements, and market performance. This report provides a comprehensive overview of the latest events shaping the crypto landscape.

Institutional Adoption and Stablecoin Initiatives

Major financial institutions are increasingly embracing cryptocurrencies, particularly stablecoins. Bank of America has announced plans to launch its own stablecoin, with CEO Brian Moynihan highlighting substantial internal development efforts. The bank is assessing client demand and anticipates collaborating with other firms to introduce the stablecoin at an appropriate time. Similarly, Morgan Stanley is evaluating the potential use of stablecoins within its operations, though it remains in the early stages of this assessment. Citigroup is also considering issuing a stablecoin to enhance digital payment capabilities, while JPMorgan Chase has confirmed its engagement in the stablecoin space, despite previous skepticism about cryptocurrencies.

In Europe, Societe Generale is set to launch a dollar-backed stablecoin named "USD CoinVertible" through its crypto subsidiary SG-FORGE. Scheduled for public trading starting in July, this stablecoin will operate on the Ethereum and Solana blockchains, with BNY Mellon acting as the custodian for its reserves. This initiative positions Societe Generale as a pioneering European institution in the rapidly growing stablecoin sector.

Regulatory Developments

The regulatory environment for cryptocurrencies is evolving rapidly. In the United States, the Guiding and Establishing National Innovation for U.S. Stablecoins Act (GENIUS Act) has been proposed to create a comprehensive regulatory framework for payment stablecoins. The bill mandates stringent standards for reserves, audits, and transparency for issuers and establishes a dual federal and state supervisory system to mitigate financial stability risks and protect consumers. The Senate passed the bill on June 17, 2025, with a bipartisan vote of 68–30, and the House of Representatives is set to consider the bill during the week of July 14.

Additionally, President Donald Trump signed Executive Order 14178, titled "Strengthening American Leadership in Digital Financial Technology," on January 23, 2025. This order revokes previous directives, prohibits the establishment or promotion of central bank digital currencies, and establishes a group tasked with proposing a federal regulatory framework for digital assets within 180 days.

Market Performance and Institutional Investments

The cryptocurrency market has seen notable movements in recent days. Bitcoin has reached a new all-time high of $123,091, driven by strong institutional demand and ETF inflows. This surge has propelled Bitcoin to become the fifth-largest global asset, surpassing companies like Amazon. Institutional inflows into crypto exchange-traded products (ETPs) reached $3.7 billion last week, with Bitcoin ETFs leading the charge, pushing total assets under management to a record $211 billion.

Ethereum has also experienced significant growth, with its price climbing to $2,739. This increase reflects renewed investor confidence and institutional interest. The launch of the first Solana staking ETF, approved by the SEC, has provided investors with exposure to Solana while offering staking rewards estimated around 7% annually.

Political and Corporate Engagements

Elon Musk has confirmed that Bitcoin will be part of his new America Party's official platform, stating, "Fiat is hopeless so yes," when asked about supporting BTC. This announcement has bolstered Bitcoin's momentum, pushing its price close to $110,000. Dogecoin also experienced a 6% increase following the news.

In Japan, Metaplanet is advancing its Bitcoin strategy by adding 2,205 BTC this week, bringing its total holdings to 15,555 BTC. The company plans to use its Bitcoin holdings as collateral to finance acquisitions of profitable businesses, with a bold target of 210,000 BTC by 2027.

Conclusion

The cryptocurrency market is undergoing rapid transformation, marked by increased institutional adoption, evolving regulatory frameworks, and significant market performance. As major financial institutions and corporations continue to integrate digital assets into their operations and strategies, the crypto landscape is poised for further growth and mainstream acceptance.