• Additionally, through integrations with consumer applications, Moca Chain will expedite user-centric but privacy-preserving growth.
  • It is anticipated that the Moca Chain testnet and mainnet would go live in Q3 and Q4 of 2025, respectively.

Moca Foundation announced today that it would introduce Moca Chain, a Layer 1 blockchain built especially for user data and identity. In order to allow people, devices, and AI agents to manage, consolidate, and validate their digital credentials without depending on centralized platforms, Moca Chain will assist the development of identity protocols in the corresponding industry verticals. Additionally, through integrations with consumer applications, Moca Chain will expedite user-centric but privacy-preserving growth. It is anticipated that the Moca Chain testnet and mainnet would go live in Q3 and Q4 of 2025, respectively.

Moca Chain’s decentralized data storage, cross-chain identity oracle, web proof data generation (zkTLS), and on-chain verifications will enable the verification of both on-chain and off-chain user data via any apps on any chains. It will function as an EVM-compatible, modular chain that can interact with other chains to provide partners and adopters the identity and data layer. The primary token for gas, validator staking, storage, oracle, data generation, and verification fees will be MOCA Coin, which will be utilized by Moca Chain.

Yat Siu, co-founder and executive chairman of Animoca Brands, said:

“Billions of users today go online using single sign-on (SSO), which contains the keys to a user’s data, services, and digital lives. While convenient, SSO represents a centralized point of failure that compromises security while also allowing operators to aggressively extract value from users’ digital selves. Moca Chain seeks to solve this problem by giving users decentralized true ownership of their data, ensuring the sovereignty of users’ digital identity without a single point of failure.

He continued:

“In conjunction with Moca Network’s AIR Kit, Moca Chain is creating a digital ecosystem where users can finally own their data, reputations, and contributions. This aligns strongly with the mission of Animoca Brands to advance digital property rights and empower individuals to control and benefit from their online activities and their personal data, enabling more equitable sharing of the value that users generate through their online presence and activity.”

Kenneth Shek, project lead of Moca Network, said:

“Moca Chain and AIR Kit are a one-of-a-kind infrastructure for verified identity data to empower consumer apps and their users. By adopting Moca Chain and MOCA Coin, we believe we can disrupt current models of data ownership and break down the dominance of walled garden ecosystems, returning value to the users who generate it and making ecosystem growth more scalable.”

Moca Network is Animoca Brands’ identity ecosystem. Moca Network, one of Moca Chain’s launch partners, is dedicated to expanding the Moca Chain ecosystem and promoting Moca Chain adoption. With an estimated 700 million addressable users, Moca Network’s AIR Kit is incorporated into solutions by a number of partners, including Animoca Brands portfolio businesses, partners, and affiliates. The user networks and data of AIR Kit adopters, such as SK Planet’s OK Cashbag (which has 28 million KYC’d customers) and One Football (which has over 200 million users), will be accessible to protocols and apps developed on top of Moca Chain.

With use cases spanning many sectors, Moca Chain and its protocol partners seek to address the following common industry identity verification pain points: fragmentation, authenticity, privacy, interoperability, and self-sovereign control. Current use cases include advertising (unified user data across applications for verified user onboarding), finance (privacy-preserved KYC/AML), recruitment (confirmed education qualifications and training background), and healthcare (unified electronic health records verifiable across healthcare providers).

With Moca Network’s AIR Kit integrated into popular Web2 platforms, Moca Chain is made for real-world adoption, enabling authentication and incentives inside applications that millions of users are already acquainted with. Because of these collaborations, Moca Chain serves as the foundation for an expanding network of identity-based experiences.

The conventional model essentially locks end users of large platforms and services (like social networks or online merchants) inside closed platforms where their data is isolated and profited without their consent. By allowing users to authenticate themselves and protect their data inside a single identity framework, Moca Chain aims to restore power to end users. Users of Moca Chain will be able to choose which apps may access their personal information and how and where it is shared. Sharing data gives users access to partner ecosystems, perks, or token compensation for every usage of their data.

The composable identity layer of Moca Chain will facilitate the smooth transfer of user characteristics between other dApps, including access privileges, social proof, and loyalty points. With a single, completely controllable identity, users will be able to access and earn prizes across platforms without disclosing personal information.

While maintaining the secrecy of identity and reputation data, protocols developed on top of Moca Chain have the option to issue or validate reusable on- and off-chain user data and credentials for monetization. After data is sent to end users, it may be verified anywhere with zero knowledge proofs, promoting ecosystem development by allowing users to cross-pollinate without the need for direct API interfaces and moving the verifiers’ counterparty from centralized platforms to end users.

Moca Network’s worldwide account, identity, and reputation software development kit (SDK), AIR Kit, will collaborate with Moca Chain. While AIR Kit’s support for plug-and-play permissions makes it easier to built user-friendly apps, developers may use it to create feature-rich applications with smart accounts and verified credentials.

The community-owned MOCA Foundation promotes the development, adoption, and long-term expansion of Moca Chain and Moca Network. Its goal is to foster cooperation and solidarity while promoting innovation in decentralized culture, governance, and expansion. With the help of the MOCA Coin utility and governance token, the MOCA Foundation aims to propel the growth of the biggest interoperable cultural economy in the Web3 space. Through special delegation models, members in the Moca DAO-governed MOCA Foundation co-create improvement suggestions and participate in cross-DAO empowerment.